truthorange on Eradicating Teen Smoking

This is a very inspiring, informative, and resonating campaign targeted at teens.  So what is The Core Algorithm here?

1. From 23% teenage smoking in 2000 to 9% today, now the aim is to finish it and hit 0%.
2. This video captures the music and visuals that teens respond to:  It's catchy and fast-paced, and it brings teens of different cultural backgrounds together.  
3. It's a colorful, empathic call to action.  

Note, after the end is mind (Step 1) is clarified, how the following messages and images proceed to inform, alert and engage teens around a pathway to 0% smoking (Step 2) and to draw on very creative signage to finish it (Step 3):

Even the X is fit for a demographic group bred and raised on media and technology.  Teens know how to exit out of something, and that's to click on X.

It's brilliant, so kudos!