The Core Algorithm is the practical applications model to my conceptual framework - Theory of Algorithms. It is a meta-methodology, that is, a smart, adaptable method for identifying the methods that best serve whatever your purpose, issue or target. In brief, an algorithm is a way of solving a problem or steps for accomplishing a task, and is mathematical and non-mathematical (i.e., conceptual and practical). This blog is my introduction of its seminal applications.
Bernays' public relations efforts helped to popularize Freud's theories in the United States. Bernays also pioneered the public relations industry's use of psychology and other social sciences to design its public persuasion campaigns: "If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits" [~Edward Bernays | Propaganda (1928)]. He called this scientific technique of opinion-molding the engineering of consent.
Intrigued by Freud's notion that irrational forces drive human behavior, Bernays sought to harness those forces to sell products for his clients. In his 1928 book, "Propaganda," Bernays hypothesized that by understanding the group mind, it would be possible to manipulate people's behavior without their even realizing it. To test this hypothesis, Bernays launched one of his most famous public relations campaigns: convincing women to smoke.
Edward Bernays realized that he could use products to appeal not to a person's rationality but to [his or her] emotions, just by making a person feel special, powerful, sexy, independent, proud, happy or excited. He could manipulate general masses.
